Publishing solution providers form media marketing and services partnership

February 15, 2005 (Boston, MA) — From Web portals to web-width reductions to mobile marketing solutions, a group of media companies and industry consultants have joined together under the leadership of mWave Media, Inc. to better serve the diverse and swiftly shifting needs of newspaper and magazine publishers around the world.

“This partnership is all about strength in numbers and combining expertise” says Max Coebergh, President & CEO of mWave Media. “It allows us to provide our customers with a breadth and depth in many areas by individuals who combined have well over 200 years experience in this industry.”

Initially comprised of three companies — mWave Media, Inc., 5 Fifteen, Inc., and Wildcat Media, Inc. — the group will provide publishers with a wide range of software products, technology, training, system integration, and project management services. The combined expertise of these companies and their staffs will enable publishers to find the best solutions for specific problems. Domain knowledge includes classified and display advertising applications, editorial, circulation, business analytics, pagination, layout, color management, mobile marketing, SMS messaging, Web-based order entry, and Web publishing.

“We have structured agreements that enable us to deploy the resources that best serve the need,” says Dave Monks, Director of Strategic Business Development for mWave Media. “Collectively we have access to 50 plus people connected by agreements that enable us to work cooperatively to deliver the technology, solutions, services and products that serve the needs of the publishing industry. We do not force a particular technology or solution on our clients, but rather work with them to understand their need and advise them on how best to solve the need.”

In addition to the core companies involved, mWave Media is further bolstered by technology and marketing partners such as Rosetta B.V., M-Qube and Smart SMS, as well as individuals that contribute specific capabilities, based on the unique requirements of individual customers. “When a client calls us to report a problem, seek advice or request information, we’ll be able to draw upon a global network of experts with current and relevant knowledge of many facets of the publishing industry,” says Peter Marsh, President of 5 Fifteen, Inc., one of the mWave Media partner companies. “Our goal is to create an agile, responsive environment where we find the best solution available to help publishers in their daily goals of saving money, increasing revenues, improving the quality of their products and services, and remaining competitive in print, online, and mobile markets.”

About mWave Media, Inc.

mWave Media, Inc. was founded in 2003 to provide innovative Internet and Wireless solutions to the publishing and advertising industry. Their global contacts enable them to provide, install, and service solutions that otherwise would have to be developed in-house at a higher cost of ownership. mWave Media, Inc. offers customers a unique blend of innovation, technology, and consulting services based on their extensive experience in publishing system solutions. For more information, please visit: www.mWaveMedia.com.

About 5fifteen

5fifteen provides consulting services and software products designed for newspapers and magazine publishers’ editorial, advertising, circulation, and new media applications. With offices in Topsfield, Massachusetts and Slough, United Kingdom, 5fifteen works with more than 100 publishing operations worldwide, including IPC Media, Elsevier Science, Nature Magazine, The Boston Globe, The Seattle Times and the Chronicle of Higher Education. For more information, 5fifteen can be contacted at www.5fifteen.com.

About Wildcat Media

Wildcat Media Inc provides expert software development, training, telephone support, and consulting services to the newspaper, magazine, and Internet publishing industry with customers throughout North America. Wildcat Media can be contacted at www.wildcatmedia.com.


For further information, please contact:

Max Coebergh, Chief Executive Officer, mWaveMedia, Inc., at +1-781-492-4503.

For support or professional services requests, mWave Media can be reached at +1-978-887-6615, via e-mail at info@mwavemedia.com, or online at www.mWaveMedia.com.


adepalma@mWaveMedia.com